Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

The iPhone 4 – New Features, New Design, Brand New All in One Gadget

The new iPhone is finally here. More technology packed then ever before, it sets new benchmarks for other mobile phones manufacturers that have been overwhelmed by the success of Apple's iPhone.

But I guess you're more interested in the features of then new phone rather than the impact it has on the business world so let me share with you the novelties it brings along.

Design:

The new iPhone is thinner, sleeker and better looking then its predecessors. The stainless steel looks good and refined giving it a more futuristic look. The metal buttons add to the overall feel of sturdiness without dramatically increasing the weight. It is heavier then the iPhone 3GS by only 0.1 ounces and it feels great in the hand.

Technology:

But the most obvious improvement is by far the new screen. The "Retina" is a 3.5 inch display which looks absolutely superb, mainly because its pixels are only 78 micrometers wide. It has four times more pixels then the previous version and it is by far the best display I have ever seen on a handheld device. The zoom is flawless and not a single bit of detail is lost in the process.

The "camera system" (as Steve Jobs called it) is comprised of a 5MP capturing device on the back and a VGA one on the front. The image can be shifted between cameras at any time during a video call. Apple calls this "Face Time" and although it has been praised by company officials it is pretty hard to believe it will revolutionize mobile communications or set a trend for other manufacturers to follow. It is undetected a clever feature but it is overshadowed by other technological marvels such as the flawless screen.

iMovie:

iMovie is an app that allows complex video editing like nothing I have seen before on a mobile phone. You can trim out a section of a movie, add a musical soundtrack to any clip, insert pictures in movies and many more. It costs $ 4.99 in the Apple applications store but it is really worth the money.

Conclusion:

The iPhone 4 is a great device with major improvements from the previous versions. Technology packed but also a looker it will unduly become a favorite among geeks and fashion savvy teens alike. A true all in one that certainly describes your attention.

Furniture Store Marketing – When Everyone Is Your Customer, No One is Your Customer!

One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.

If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.

In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:

  • Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
  • Long-term low or no interest financing
  • Fast delivery within 3 days or less
  • Lower prices for packages

So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.

Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.

There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.

What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:

  • Wives initially visited the store without their husbands.
  • Recently married
  • Had three kids
  • Lived within five miles of your store
  • Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
  • Paid by Visa, MasterCard or Discover

Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.

However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.

It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:

  • Do not sell mattresses, sell relief from back pain.
  • Do not sell home theater seats, sell the entertainment experience.
  • Do not sell sofas or loveseats, sell comfort and warmth.
  • Do not sell furniture, sell status and prestige.
  • Do not sell interior design, sell ENVY and the WOW factor!

Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:

  • "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
  • "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
  • "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"

Cheap Holiday Deals to Stalis Provide Perfect Holidays For All

Family holidays to Stalis are about as popular as couples holidays, beach holidays, 18 – 30′s holidays, and mature holidays to Stalis. In fact, it is difficult to find a group that can’t appreciate holidays spent in Stalis. Greek island holidays seldom have as much to offer visitors as you will find in the resort of Stalis-a resort that offers a little bit of everything you could possibly want from a beach holiday and a little bit more.

First of all, you should check out various package holidays to Stalis. You might be able to learn a little more about the possibilities that holidays to Stalis present for the entire family simply by taking in the long list of package options that are available to you. More importantly, in these economic times, packages are a great way to make cheap holiday deals to Stalis and other locations on Crete.

The nightlife in Stalis is rather lively though not nearly as dominating as the nightlife and club activities are in Malia. Stalis is a more well-rounded option for holiday fun than those resorts that are designed to appeal to party crowds or even those that attract more mature holiday crowds. What you have in Stalis is a healthy mix that makes it a worthy choice for family holidays.

The beaches of Stalis provide excellent opportunities for families that enjoy beach holidays and are content to spend the entire time on the beach. There is much more to this charming resort than a few beaches though so you don’t risk running out of things to do. Popular excursions to enjoy from Stalis include mini trains to Malia, boat trips to Santorini, and the traditional villages that can be found further inland. Greek island holidays are about experiencing the best Greece has to offer. Don’t miss out on the cultural treasure chest waiting for you away from the primary resorts.

Cheap holiday deals to Stalis are a great way to enjoy the very best of Crete. Don’t miss out on package holidays and prices that are lower in price now than they have been in years. Family holidays to Stalis may be the perfect way for you and your family to enjoy Greek island holidays. Make your plans today and you could be enjoying the beautiful views and gorgeous waters of Crete before you know it.